《大酒店》七月封面故事:乘风破浪 再铸辉煌 ——专访凯悦集团区域副总裁及上海金茂君悦大酒店总经理夏浩强先生
Ride the Winds and Waves for a Greater Brilliance - -Exclusive Interview with Mr. Anthony Ha, Area Vice President and General Manager of Grand Hyatt Shanghai 乘风破浪 再铸辉煌 ——专访凯悦集团区域副总裁及 上海金茂君悦大酒店总经理夏浩强先生
上海金茂君悦大酒店作为城市地标性酒店屹立在外滩二十余年,见证黄浦江多年的的繁华,窗外的风景是风是雨亦或者晴,都丝毫影响不了它的经典与奢华。在夏日炎炎的七月,大酒店传媒团队来到上海金茂君悦大酒店,再次感受它的魅力,再见我们的老朋友夏浩强先生。夏浩强先生担任凯悦集团区域副总裁及上海金茂君悦大酒店总经理。他于2017年加入上海金茂君悦大酒店,自他上任以来,就与大酒店传媒保持密切的联系,而大酒店传媒也对他十分熟悉。夏先生毕业于美国华盛顿州大学并获得酒店及餐饮管理学士学位,于1985年在美国三藩市凯悦酒店开启其在酒店业的职业生涯。经过岁月的积累沉淀,夏先生举手投足之间都散发着儒雅绅士的酒店人气质。
疫情爆发,面对市场紧缩、客源流失的局面,如何维持利润是各大酒店面临的挑战。在问及这个问题时,夏先生说道:“确实,各大酒店都在思索如何脱颖而出,抢占市场份额。我们酒店也不例外。但相比盈利,我同样看重酒店的品牌形象,尤其在这个特殊时期,越是在寒冬,越要爱惜羽毛,品牌的意义就越能彰显出来。无论任何时刻,凯悦集团都会为客人提供印象深刻、超越期望的入住体验。这不仅为客人带来保障,也是酒店今后发展的无形财富。”一直以来,上海金茂君悦大酒店是奢华酒店的代表,坐落于浦东高速发展的商业金融区陆家嘴的中心,离上海国际会议中心仅五分钟,距豫园和外滩——上海邻江大道、以及大道旁耸立的古典风格建筑群只有十分钟路程,吸引着大量高端商旅客人。酒店位于88层金茂大厦的53-87层,拥有548间豪华客房,现代与传统相结合的装修风格、高科技与人性化于一体的贴心服务,让客人称赞不断。54层的商务中心满足商务客人的各类工作需求;57层的绿洲健身中心为客人提供休闲放松的空间;8个餐厅及酒吧足以挑动各地客人的味蕾。全新揭幕的云端宴会场地—水瓶厅 “疫情的发生,改变了人们的消费习惯,也改变人们观念思想,事实上,每年都会发生突发事件,只是这场疫情速度更迅猛。我们酒店能做的就是打破常规,只有相应的改变才能获取生机。”夏浩强先生谈及疫情期间的感受,“疫情缘故,客人减少出行入住计划,市场呈现倦怠局面,我们希望能有所创新,给客人带来不一样的体验”。在对市场做出精准判断的基础上,上海金茂君悦大酒店全新推出酒店54层的【云端水瓶宴会厅】以及升级了【日珍】,【食在56】两家餐厅及水疗中心。凭借着便捷的地理位置、低调奢华的设计风格和贴心服务,水瓶宴会厅赢得众多客人的青睐。水瓶厅拥有两个多功能厅,总面积约为368平方米,可同时容纳多至270人。走进水瓶厅,透过高耸的落地窗,上海滩的极致繁华映入眼中,全新的音响设备和LED电子屏可满足宴会、会议或者鸡尾酒派对的硬件要求。“水瓶厅是上海精致的生活方式的一种体现。”夏先生介绍说,“新宴会厅的设计和升级达到了精致的新标准,是商务旅客和情侣们寻求更优雅和个性化活动的理想场所。”如今,酒店进入一个转型的关键期,各大酒店都在创新营销策略,以维持市场竞争力。正如夏先生所说:“我们需要不断关注客人的需求与喜好,不断求新,广开客源,以‘出世’的精神紧跟市场变化的脉搏。”事实上,上海金茂君悦大酒店在这段时期采取一系列新措施,积极引流。酒店积极参与各行各业的复工助力计划,构思了适合不同客群的多样化产品及优惠,让产品覆盖整个客户群;短视频和直播兴起,酒店顺从潮流,积极参与,在合理的范围内进行最大程度的曝光。五月初,上海金茂君悦大酒店携手大众点评呈现一场直播,酒店各部门员工轮番出境,不仅成功带货,也展示酒店员工良好的精神面貌。在以往的采访中,夏浩强先生以人为本的理念就令人印象深刻,而经过此次疫情,他对此有了更深刻的理解。凯悦集团一直以“关爱”作为集团理念,把客人和员工的健康视为重中之重,时刻关注客人和员工的身心健康。无论对待客人还是员工,夏先生始终遵循着凯悦的服务理念:“我们关爱每一个人,让他们尽善尽美显真我。”在疫情期间,酒店充分考虑客人的安全,将早餐直接送往房间,避免接触。于此同时,夏先生非常重视员工的幸福感,他说道:“在我看来,人的健康和幸福是最重要的,我也一直平衡生活和工作的关系,希望我的员工在做好工作的同时,学会放松自己,把握机遇,热爱自我。”七月的天,带些闷热,但却散发生命的热情,2020是“危机四伏”但又“柳暗花明”的一年,诠释了“阳光总在风雨后”。面对突发的疫情,酒店从一开始随机应变、细致防控,到后来主动调整,积极应对,用实力和信心吸引客人,上海金茂君悦大酒店目前的入住率保持稳定上升的水平。酒店经历了二十多年的风雨,夏先生拥有三十余年的职场经历,这些足以让酒店拥有底气去面对这场前所未有的挑战,在此次谈话中,夏先生展现出来的乐观积极的心态、泰然自若的性格以及多年积累的职业素养都让笔者坚信,即使前路困难重重,夏先生也总能乘风破浪,化险为夷。相信在夏先生的带领下,上海金茂君悦大酒店依然是黄浦江边一道耀眼璀璨的风景。As a city landmark of Shanghai, Grand Hyatt Shanghai has stood on the Bund for more than two decades, witnessing the prosperity along the Huangpu river. The ever-changing weather and seasons outdoor have never affected the elegance and extravagance of the hotel. In July, our Grand Hotels Media team toured to Grand Hyatt Shanghai on a hot summer day to revisit the charms of the hotel and our friend, Mr. Anthony Ha.
Mr. Ha, Area Vice President and General Manager of Grand Hyatt Shanghai, joined the hotel’s management in 2017. Since then, Mr. Ha has maintained a close relationship with Grand Hotels Media. Graduated from University of Washington State with a bachelor’s degree in Hospitality and Beverage Management, Mr. Ha began his career in the hospitality industry in 1985 at Hyatt Regency San Francisco in the U.S. Years of experience in the field has perfumed Mr. Ha with a decent and gentle fragrance of hoteliers.
In face of the outbreak of COVID-19, the contractive market and the reduced amount of guests have posed a challenge for hotels to maintain profits. “Indeed, major hotels are striving to stand out to grab market shares, including us. Yet, in my perspective, the brand image of our hotel accounts for the same importance as profitability. During this particular tough period, the more mindful we are on brand image, the more can the brand speak itself. Hyatt is committed to providing impressive accommodation experience beyond expectation to guests under every circumstance. This offers safety to our guests, while securing an intangible asset for the hotel’s future development,” said Mr. Ha. Grand Hyatt Shanghai has long been a representative of luxury hotels. Sitting in the center of Liaison, Grand Hyatt Shanghai is merely a five-minute drive from Shanghai International Convention Center and ten-minute from Yu Garden, The Bund, the Riverside Promenade and the exotic building clusters, attracting numerous high-end business travelers. Located on Floor 53 to 87 of the 88-storey Jinmao Tower, Grand Hyatt Shanghai offers 548 sumptuous guest rooms with interior decoration combining modern and classical styles and considerate services demonstrating advanced technologies and humanity. In addition, the Business Centre on Floor 54 fulfills various workplace demands of business guests, the Club Oasis affords a space for guests to relax, and eight restaurants and bars allure guests to reward their stomach.
“The virus outbreak has changed people’s consumption habits and thoughts. In fact, we are experiencing emergencies every year, yet this pandemic is more dramatic. What we can do is to think out of the box, making changes to survive,” Mr. Ha commented on the pandemic, “In face of the pandemic, guests are canceling travel and accommodation plans, bringing the market in the doldrums. We hope to innovate to provide our guests with distinguished experience.” Based on a precise analysis of the market, Grand Hyatt Shanghai launched the Aquarius in the Clouds ballroom on Floor 54 and upgraded its Kobachi, ON56 restaurants and Spa area. The favorable location, classy and elegant design and considerate services of the Aquarius in the Clouds have gained great popularity among guests. The new ballroom consists of two multi-function halls with a total space of 368 square meters, capable of holding up to 270 people. The ballroom is furnished with a French window facing the splendid city view, brand new audio equipment and LED screens, sufficient for banquets, conferences, and cocktail parties. “The Aquarius in the Clouds illustrates the delicate lifestyle in Shanghai. The design and upgrades of the new ballroom set a fresh standard for delicacy, creating an ideal place for elegant and personalized events for business travelers and couples,” Mr. Ha introduced.
The hotel sector is in a critical period of transition now, with major hotels innovating marketing strategies to maintain competitiveness. “We must continuously pay attention to the demands and preference of our guests, advance, and extend guest acquisition, following the market trends with a proactive mindset,” Mr. Ha commented. Recently, Grand Hyatt Shanghai has been launching a series of measures to attract guests. The hotel actively participates in business recovery programs in multiple industries, rolling out customized products and discounts for different guest groups. Moreover, the hotel leverages the emerging short video and live streaming tools to maximize reasonable publicity. For example, in early May, Grand Hyatt Shanghai partnered with Dashing Dianping on a live streaming show, in which staff from multiple hotel departments took part to sell products and showcase a positive image of the hotel.
In previous interviews, Mr. Ha had impressed us with his people-oriented philosophy. The virus outbreak has deepened his understandings. Care is at the heart of Hyatt , where the well-being of guests and employees is valued at all times. Mr. Ha abides by Hyatt’s concept of service that “we care for people, so they can be their best.” During the virus outbreak, concerning the safety and well-being of guests, the hotel delivers breakfast to guest rooms to keep distance. Mr. Ha as well attaches great importance to the happiness of employees. “In my perspective, well-being and happiness are the most important things. I’ve been keeping a work-life balance myself. I hope employees, when delivering great work, can as well learn to relax, seize opportunities and love themselves,” said Mr. Ha.
The month of July is sweltering but spreads the enthusiasm of life. The year 2020 seems to be treacherous, but the overcast sky clears, interpreting the Chinese proverb of “sunshine always comes after a storm.” The hotel reacted to the sudden outbreak of the pandemic with meticulous protective measures at first, while later proactively adjusted its strategy and attracted guests with capability and confidence. The current occupancy rate of Grand Hyatt Shanghai maintains steady growth. Since the hotel has operated for over twenty years, and Mr. Ha bears more than thirty years of experience, Grand Hyatt Shanghai has the confidence to face this unprecedented challenge. In our interview with Mr. Ha, his optimism, sophistication and professionalism further ensured us that however roaring the sea may be, Mr. Ha will ride the winds and waves to a greater brilliance. We believe with Mr. Ha’s leadership, Grand Hyatt Shanghai will continue to stand as a dazzling scenery along the Huangpu River. |